Behind The Scenes

We’re pulling back the velvet (crazy) curtain to share our bts (behind the scenes) from our 2022 Festival campaign shoot.

Let’s start at the very beginning! Christine, Creative Marketing Director and resident photographer, Erin, Wholesale Marketing Director, and myself (hey there!) Madeline, Social Media Specialist, met up in Bombay Beach, right off the shores of the Salton Sea in Southern California. We spent just around 48 hours in this living ghost town to shoot our latest festival campaign.

We spent about 48 Hours in Bombay Beach, CA capturing content for our 2022 Festival campaign.

This living ghost town sits right off the shores of the Salton Sea, the largest lake in California. This location is known for being a graveyard of Coachella and Burning Man’s past art installations.

Responsible resolutions in 2022

Inspired by a city weathered by time, this season’s artisan finishes reflect the colorful aesthetic of Old Havana.

Sustainability in Our Heart and Sole

Our philosophy is simple: to create sustainable products that are made to last, using only the most natural ingredients. It's better for us, our workers, and our planet.

While walking through the streets of Rome, Italy, I stumbled upon a small restaurant owned by an older Italian woman. Her sun kissed hands told her story well: she had been raised in the hills of Tuscany, on her family’s farm, where she tilled the soil and grew fresh vegetables, dripping with crisp flavors you can only find in the heart of Italy. I remember taking the first bite of pizza – it was unimaginable, and I felt strange even calling “pizza,” because it tasted like a completely different dish. It wasn’t anything like the fast food or frozen pizza I had previously enjoyed in the states.

Sustainability is critical to our environment today as well as our environmental future, and here at BED|STÜ, we take sustainability very seriously.

Denim Days is unlike anything we’ve been to before; vendors were hand-dying denim, embroidering jeans, and creating custom pieces from scratch, right in the venue!