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Behind The Scenes


The Hotel Indigo at Countrypolitan held our first annual SPIN party we co-hosted with JP Harris in the heart of Nashville in Printer’s Alley. We couldn’t think of a more perfect venue—the vibe + location were pure magic. We gifted 100 pairs of shoes to AmericanaFest performing artists who were invited to come & mingle, pick up their shoes, and enjoy music and beverages.
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We’ve all been asked the hypothetical question: “What would you bring if you were stranded on a desert island?”. Well…we wanted to switch it up, so we asked our staff which BED|STÜ style they would bring if deserted on an island and why they love it!
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We’re pulling back the velvet (crazy) curtain to share our bts (behind the scenes) from our 2022 Festival campaign shoot.
Let’s start at the very beginning! Christine, Creative Marketing Director and resident photographer, Erin, Wholesale Marketing Director, and myself (hey there!) Madeline, Social Media Specialist, met up in Bombay Beach, right off the shores of the Salton Sea in Southern California. We spent just around 48 hours in this living ghost town to shoot our latest festival campaign.

We spent about 48 Hours in Bombay Beach, CA capturing content for our 2022 Festival campaign.
This living ghost town sits right off the shores of the Salton Sea, the largest lake in California. This location is known for being a graveyard of Coachella and Burning Man’s past art installations.
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Responsible resolutions in 2022
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It’s Canning Day at the Ventura Coast Brewing Company.
Walking down Main Street in Ventura, CA is always an adventure. You never know who you’ll run into amongst the hustle and bustle of a busy weekend, or what treasure you’ll find at the various locally owned and operated shops and restaurants. But hook a left down Oak Street and you’ll find an unassuming, off-white, building just at the corner of Oak and Thompson with understated signage reading “Ventura Coast Brewing Company” home to one of most popular Downtown Ventura hangouts
Owned by Ventura native, Kyle Thille, VCBC was founded in 2016 with the goal of helping grow the craft beer culture in Ventura. Often brewing small batches at a time of various beer styles to suit a range of tastes (not unlike our small batch, seasonal artisan finish capsules!)
Being

Inspired by a city weathered by time, this season’s artisan finishes reflect the colorful aesthetic of Old Havana.
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